Leading product in enterprise is different. Everyone is buying AI. Almost no one is redesigning the work around it.

It’s no surprise PwC found the technology delivers only about 20% of the value. The other 80% comes from redesigning the work itself: the handoffs you remove, the approvals you kill, the roles you redraw. Buying the model is easy. Rebuilding the system around it is the work most leaders avoid.

Your AI ROI isn’t waiting in a better tool. It’s sitting in the workflows you keep avoiding. Redesigning them is product work, and you can start it now.