Leading product in enterprise is different. Productboard found only 18% of product teams trust AI for prioritization. Most use it for content — meeting notes, PRDs, docs. We've automated the doing. We're protecting the deciding.

This isn't a technology gap. It's a role identity gap. It's easier to let AI write your PRD than to let it challenge your reasoning. Easier to automate meeting notes than to automate the judgment behind why one initiative wins over another.

The shift: when anyone can generate a PRD, the PRD stops being the differentiator. The differentiator was always the decision that preceded it. The PMs getting ahead aren't using AI to write faster. They're using it to think clearer — feeding it context, testing assumptions, surfacing blind spots.

Write less. Decide more.