Leading product in enterprise is different. A working prototype is more persuasive than any deck. And right now, building one is cheaper than ever. If you're still walking into reviews asking stakeholders to imagine the customer experience, you're leaving your strongest tool on the table.

A prototype changes the conversation. Instead of debating whether an idea could work, you're discussing how to make it better. Feedback gets specific. Resistance drops because people aren't being asked to take a leap of faith. They're reacting to something real.

Build the rough version first. Arguments about reality are more productive than arguments about possibility.