Leading product in enterprise is different. Everyone says they want alignment. What they actually want is certainty. Alignment becomes a quest for universal agreement before action. Every stakeholder consulted, every objection addressed, every risk acknowledged. By the time you have it, the opportunity is gone.

Alignment is shared understanding of the problem and the bet. Buy-in is universal enthusiasm for the solution. You need the first. You'll never get the second. Not from everyone, not in time. Move with alignment. Let the results create buy-in.

Waiting for perfect alignment is how good ideas die of old age.