Leading product in enterprise is different. The clean lines between product manager, designer, and engineer are dissolving. AI is closing the gaps. A PM can prototype. A designer can query data. An engineer can synthesize customer feedback. The roles that used to be defined by craft are becoming defined by judgment.

Enterprise still separates these into distinct career ladders and distinct rituals. Nobody's going to update your job description. But the PM who ships a working prototype gets faster feedback than the one who writes a spec and waits. The engineer who uses AI to synthesize 500 support tickets makes better architecture decisions than the one who reads a ticket.

We're all product builders now. Start now.