Leading product in enterprise is different. The data-driven culture that makes enterprises great at optimization makes them terrible at transformation. Every change gets scoped into a test. Every bet gets hedged with a control group. Every transformation becomes an experiment that never concludes.

Some changes are too fundamental to test incrementally. You can't A/B test a new operating model. You can't run a controlled experiment on team structure. You can't measure the impact of empowerment in a 6-week pilot while the rest of the org runs the old way. At some point, you have to commit.

The companies that transform make decisive shifts. The companies that test forever stay exactly where they are.