Being a product manager in an enterprise context is different. Startups work in stealth mode to protect competitive advantage. Enterprise PMs need the opposite - everyone should know what you're solving, what's on your roadmap, and what value you'll deliver next. Visibility builds momentum.

Transparency isn't risk, it's strategy. When stakeholders know your plans, they commit resources early, champion your initiatives, and align their teams. Silent roadmaps create surprise and resistance. Visible roadmaps create coalition and readiness.

The best enterprise PMs I know broadcast progress constantly. They share roadmaps in cross-functional reviews, preview features, and create visibility into what's coming so teams can prepare. Momentum comes from everyone knowing you're shipping, not from surprise launches.